Launched in 2019 by Shubhi Aggarwal Vyas, CUIN is an elegantly quirky fashion label that believes in a non-ordinary world, where clothes are designed to look past conventions and push boundaries. With an eye for detail, playful prints, and thoughtful craftsmanship, we create versatile ensembles that elevate the everyday while adapting to changing bodies and lifestyles.

Our collections are crafted for those who live with passion and drive, blending vibrant colour, intricate prints, quality materials, and comfort that adapts to your life. At CUIN, we see the ordinary differently, turning it into something truly special. Sustainability sits at the heart of the brand, with designs that transform and can be worn in multiple ways, encouraging conscious consumption without compromising on style. Embark on a journey of self-expression and discover fashion that tells your story with CUIN - where standing out is just the beginning.